Apparel Product Development

Apparel Product Development

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Description

For freshmen/sophomore-level courses in Introduction to Fashion, Fashion Product Development, and Apparel Manufacturing.This innovative text addresses the practical day-to-day realities and technicalities of the garment-making business-wholesale, manufacturing, designing, and private-label product development. Comprehensive, yet easy to read and accessible, it "sits students down" and explains step-by-step how to handle a real, roll-up-the-sleeves job in today's fashion industry. It features a wealth of "insider" perspectives, wisdom from the pros, detailed illustrated procedures, and several "hands-on" exercises for real-world practice.
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Product details

  • Paperback | 400 pages
  • 205.74 x 248.92 x 15.24mm | 725.74g
  • Pearson Education (US)
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 2nd edition
  • Illustrations (some col.)
  • 0130254398
  • 9780130254399
  • 1,503,411

Back cover copy

The title for the first edition of this text was "So You Want to Work in the Fashion Business: A Practical Look at Apparel Product Development and Global Manufacturing." This revised and expanded second edition still includes all the broad fashion industry information contained in the first. However, in response to the rapid growth and success of private label apparel, this edition has added details, definitions, and research sources that apply directly to private label product development. Many students are finding exciting and rewarding careers in this explosive new segment.

NEWWhy are department stores and discounters increasing their private label lines&#151I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target? NEWWhy are the private-label-only stores among today's most successfulGap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara? NEWWhere can students find new research sources including dozens of new sites on the Internet? NEWHow are the new, computerized, product development programs such as Gerber's PDM affecting product development careers? The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.

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Table of contents

1. THE FASHION WORLD VERSUS THE REAL WORLD. 1. So You Want to Work in the Fashion Business? 2. Segments of the Garment Industry: Where the Jobs Are. 3. Changes in Today's Fashion Industry-Whose Label Is It Anyway? 4. The Customer: Different Generations, Different Motivations, Different Clothes. 5. How Much Do Customers Spend and What Sense of Style Do They Have? 6. Where Are Customers Buying Their Clothes? 2. THE PRODUCT DEVELOPMENT PROCESS. 7. Research: Putting out Fashion "Feelers." 8. Fashion's Triangle of Balance: You Can't Sell Granny Bloomers to Baby Boomers! 9. Building the First Design Ideas: Don't Lose That Thought! 10. Going from Planning to Costing: Squeezing out Those Pennies. 11. Line Building: From Specs to Samples. 12. Production: Go, Team, Go! 13. Selling the Line: How Final Is the Sale? 14. Three Seasons at Once: Spinning Plates on Poles. 3. TECHNOLOGY, POLITICS, AND GEOGRAPHY: WHERE IN THE WORLD IS ALL THIS GOING? 15. Apparel Goes On-Line. 16. The Politics of Apparel Importing: Rewards and Punishments. 17. The Geography of Tomorrow's Manufacturing or, "I Have to Change Planes in Kuala Lumpur?" 18. Manufacturing in the United States: Is There a Future? 4. SO, AFTER ALL THIS, IS THE FASHION BUSINESS FOR YOU? 19. Apparel Business in the 21st Century: Where Will the Opportunities Lie? 20. Garmento Lingo: Talk Like an Insider. 21. Words of Wisdom from Industry Pros.
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