App Empire

App Empire : Make Money, Have a Life, and Let Technology Work for You

3.73 (253 ratings by Goodreads)
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A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!show more

Product details

  • Hardback | 205 pages
  • 158 x 240 x 28mm | 399.16g
  • John Wiley & Sons Inc
  • New York, United States
  • English
  • 1. Auflage.
  • 111810787X
  • 9781118107874
  • 70,392

About Chad Mureta

Chad Mureta is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta's unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his more

Review quote

"If you are considering venturing into this field, you should buy this book - and study it." (, April 2012)show more

Flap copy

Have you ever wanted to have a business that works while you play? Have you ever wanted the flexibility to live life on your terms? How many times have you had a great idea, but never followed through on it? The world's insatiable appetite for apps is growing at an astounding pace. Over 21 billion apps have been downloaded for Apple and Android devices alone and the market is expected to reach $30 billion annually over the next few years. App Empire will show you how to cash in on the app gold rush, without a background in technology or large amounts of start-up capital. Chad Mureta has made millions by starting his own successful app business with zero experience, and now he explains how you can do it too. App Empire offers the secrets to building wealth by designing, creating, and marketing successful apps across any platform-- iPhone, iPad, Android, and Blackberry. Using inspirational, easy, real-world examples, App Empire will show you how to: Make money quickly and sustainably Gain a competitive advantage over 99 percent of all app developers Consistently choose winning app ideas Master visibility and get thousands of downloads a day Use marketing strategies that few app developers know and/or utilize Research and understand the app store so that you can anticipate and capitalize on any market condition Monetize your app network with multiple streams of income App Empire not only teaches you, but also holds your hand as you find and create your app idea to make money while you enjoy your life. Be a part of the mobile app revolution, and get rid of "I wish I would have done that." It's your time. START more

Back cover copy

Praise for App Empire "When I started making apps, I was generating about $25 per day. Then I met Chad. Using the techniques that Chad told me in just one meeting put me in the top twenty of the app store multiple times. Read this from beginning to end, as it truly has secrets that are making people millions. " --Trey Smith, iPhone game developer "Chad challenges the status quo in the mobile app space. His proven system breaks down the daunting tasks of researching and creating apps all the way through to marketing and monetization. App Empire is a must-read for anyone already in the app game or anyone who wants to quit their 9-to-5 for a long-term, sustainable business." --Amish Shah, cofounder, DigiSpace Solutions "Chad is a total gangster when it comes to iPhone apps. The money he has made in such a short time is astonishing." --Frank Kern, highest paid Internet marketing consultant in the world "Make millions with apps while traveling all over the world? Well, there is a book for that, and you're holding it in your hands. I've seen firsthand the amazing results Chad's strategies can produce in the app store. Seize this opportunity to become a top appreneur and join the growing ranks of the new rich." --Tayfun Karadeniz, leading iPhone app monetization gangster "The strategies for making money with apps detailed in this book are 1) proven, 2) effective, and 3) simple. There are very few people in the app space equipped to author this book and Chad is one of them. My best advice is to not only READ the book, but EXECUTE." --Alan Johanson, successful appreneur "It's not just about having an idea. It's about executing it. As the app market grows, it's getting harder to gain visibility, and visibility is the key to success. This book breaks down the process into understandable concepts. It guides you step by step in executing the most efficient way to gain that visibility you need. Chad has it down to a science." --Michael Moon from Free the Apps!show more

Table of contents

Introduction How I Accidentally Became an App Millionaire xiii The Happiest People on Earth xiii The Appreneur Lifestyle xiv Starting from a Hospital Bed xv Game Plan xvii The Real Question xvii Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1 A Bigger Opportunity than the Internet! 4 Ludicrous Speed 6 Take Advantage of This Phenomenon Now 8 The Players 8 Apple--iPhone/iPad/iPod 9 Google Android 11 BlackBerry 11 Setting Up Shop 11 Future Trends 12 Build a Gold Mine 13 Chapter 2 Install This First: The App Millionaire Mindset 15 Winning Beliefs in the App Business 18 Create a Golden Mindset 22 Qualities of a Winning Mindset 23 Chapter 3 Discover the New World: The App Store 33 Gathering Intelligence 37 Read Between the Apps 39 Two Types of Apps 41 App Discovery 42 How Developers Make Money 44 The Impulse Buy 47 Hooking the Customer 50 Traits of Successful Apps 51 Serious Fun 54 Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57 Don't Fall in Love with Your Idea 60 Stop Hatin', Start Emulatin' 62 Learn from Existing Apps 66 Narrowing Down Your Ideas 67 Timing Is Everything 69 Taking Small Steps 70 Chapter 5 You're the Brains and They're the Brawn: How to Hire Great Programmers 73 The Importance of Programmers 76 What to Look for in Programmers 77 Finding and Selecting Programmers 82 How to Convey Your Idea 88 Testing Hired Programmers 90 How to Manage Programmers 93 How to Test Your Apps 95 Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99 Dressed to Kill 103 Icons 104 App Title 104 Descriptions 106 Screenshots 107 Keywords 109 Categories 111 The Power of Free Apps 112 Course Correcting 112 Chapter 7 Keeping Score: What to Measure to Win the App Game 115 The Stats that Matter 118 Tools for Tracking Stats 121 Using Stats to Your Advantage 123 Paying Attention to Reviews 127 Cutting Your Losses 128 Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131 Hitting a Plateau 134 Your App Network 134 Nag Screens 135 Promo Pages 139 Push Notifi cations 143 Your Developer Network 144 Updates 145 Paid Traffic 147 Chapter 9 Show Me the Money! Monetizing Your Apps 149 The Three Revenue Models 152 Banner Advertising 154 Affi liate Marketing 158 In-App Purchases 162 Translating Your Apps 165 Reinvesting in Your Business 168 Your BackEnd 169 Selling Your App Business 170 Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173 Be Dispensable 176 Setting Up Your Team 177 Remote Management 180 Outsourcing Your Life 180The Seven Pillars of an App Business 181 Your Daily Routine 185 Afterword: JUMP! 187 Resources 191 Website 191 Market News and Research 191 Help Guides and Tutorials 192 Top Mobile App Development Outsourcing Sites 193 Developer Platforms 193 Acknowledgments 195 About the Author 197 Index 199show more

Rating details

253 ratings
3.73 out of 5 stars
5 31% (78)
4 28% (70)
3 28% (70)
2 11% (29)
1 2% (6)
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