Anxiety/Uncertainty Management

Anxiety/Uncertainty Management

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Anxiety/Uncertainty Management is a theory developed by Dr. William B. Gudykunst in an attempt to define what makes up effective communication. Gudykunst's research began in 1985 using existing theories as a starting point. Specifically, the existing research of uncertainty reduction theory done by Berger and Calabrese provided the framework for Gudykunst to take the next steps. Like most theories on communication, AUM has undergone several modifications over the years as new research comes to light. Gudykunst's first model of Anxiety/Uncertainty Management theory was a fusion of the aforementioned URT and Tajfel's Social Identity Theory, with a focus on intergroup communication. In 1988, Gudykunst paralleled his research slightly to attempt to explain intercultural adaptation as a result of uncertainty reduction. This version contained 24 axioms and incorporated the works of Stephan and Stephan on anxiety
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Product details

  • Paperback | 84 pages
  • 152 x 229 x 5mm | 136g
  • United States
  • English
  • 6136764296
  • 9786136764290