American Folklore and the Mass Media

American Folklore and the Mass Media

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This book shows how folklore-magic, miracles, and tales of enchanted princesses and genial giants-is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." -Journal of CommunicationDegh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " -ChoiceSpanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs-rather than being absorbed by-the most dramatic technological innovations and social realignments." -Carl Lindahl... all six essays are meaty and informative contributions to vital folkloric issues..." -Contemporary Legendshow more

Product details

  • Paperback | 216 pages
  • 148.6 x 214.1 x 18.5mm | 388.17g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 16 b&w photos
  • 0253208440
  • 9780253208446

Back cover copy

As we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.show more

Table of contents

INTRODUCTIONThe Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and LegendMagic for Sale: Marchen and Legend in TV AdvertisingMagic as a Mail-Order CommodityBeauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern MediaTape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal CommunityLetters to the DeadAppendix: Sample Texts of In-Memoriam AdvertismentsNotesBibliographyIndexshow more

Review quote

"This book shows how folklore- magic, miracles, and tales of enchanted princesses and genial giants- is still alive and well in the modern mass media... contains a wealth of facts and observations with which to conjure." - Journal of Communication "Degh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media... Highly recommended ... " - Choice "Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs- rather than being absorbed by- the most dramatic technological innovations and social realignments." - Carl Lindahl "... all six essays are meaty and informative contributions to vital folkloric issues ..." - Contemporary Legendshow more

Rating details

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