Always be Testing : The Complete Guide to Google Website Optimizer
Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
- Paperback | 336 pages
- 185 x 235 x 20mm | 518g
- 02 Sep 2008
- John Wiley and Sons Ltd
- John Wiley & Sons Ltd
- Chichester, United Kingdom
- 1. Auflage
Back cover copy
--Seth Godin, Author of Meatball Sundae
"Bryan and John have combined years of experience in persua-sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team."
--Tom Leung, Senior Business Product Manager, Google Website Optimizer
"Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales."
--Jim Sterne, Founder, Emetrics Summit
"Always Be Testing is by far the most definitive work on the subject of website testing and optimization ever written."
--Eric Petersen, Chief Executive Officer and Principal Consultant, Web Analytics Demystified, Inc.
"With Always Be Testing, the job of testing your marketing is laid out in a practical fashion that anyone can grasp and do in a way that will practically guarantee your conversion success and blow away your competition."
--John Jantsch, Author of Duct Tape Marketing
"Always Be Testing is the essential handbook that gets you testing and keeps you testing. In this game, the difference between Winners and Losers is that Win-ners take the time to figure out which of their ideas stink. Losers don't. This book is for everyone who wants to be a Winner!"
--Avinash Kaushik, Author of Web Analytics: An Hour a Day
"Bryan Eisenberg and John Quarto-vonTivadar take you through not just how to use Google's free conversion testing tool, but continually provide both philosophical reasons and practi-cal tips about why businesses need to test."
--Danny Sullivan, Editor-In-Chief, SearchEngineLand.com
"Always Be Testing is a very readable and practical guide to landing page testing from an experienced master practitioner. Pick up a copy before your competitors do!"
--Tim Ash, Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
"Put this book down now, or you just might double your revenue and give your customers the website they've always wanted."
--Mike Moran, Coauthor of Search Engine Marketing, Inc., and Author of Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
Table of contents
About Bryan Eisenberg