Alumni Travel Programs Benchmarks
The study looks closely at 26 alumni travel programs relating key metrics and data such as revenues, costs, staffing, margins from travel vendors, average travel costs, repeat business as a percentage of total business, friends and family of alumni as a percentage of total business, direct mail costs, overall travel revenue from many distinct parts of the world, such as Western and Southern Europe, China, India and many other destinations. In addition the study presents advice from practitioners on a myriad of issues, from cooperating with other alumni travel programs to using faculty on trips to the role of alumni travel in overall advancement and fundraising goals. The study also presents findings on the most popular destinations, the most popular or successful trips and much more. Data is broken out by size and type of college, by size of alumni travel program and other variables for easier benchmarking.
- Paperback | 87 pages
- 209.55 x 266.7 x 6.35mm | 267.62g
- 16 Sep 2014
- Primary Research Group