The Alignment Effect

The Alignment Effect : How to Get Real Business Value Out of Technology

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Description

The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.show more

Product details

  • Hardback | 272 pages
  • 152.4 x 231.14 x 15.24mm | 362.87g
  • Pearson Education (US)
  • FINANCIAL TIMES PRENTICE HALL
  • Upper Saddle River, United States
  • English
  • 0130449393
  • 9780130449399
  • 2,045,779

About Faisal Hoque

Faisal Hoque is Chairman and CEO of enamics, Inc., the industry's first provider of a unified software platform for Business Technology Management (BTM). A globally recognized thought leader, innovator, and expert on the complex business technology needs of the Fortune 500, Mr. Hoque developed one of the earliest Net commerce platforms for General Electric (GE) and holds several patents. Hoque is a sought after speaker and author of the internationally acclaimed e-Enterprise.Special Contributor:Ryan J. SheehanSenior Research Analyst, enamics, Inc.For additional information please visit:www.enamics.com/alignment-effectshow more

Back cover copy

"The Alignment Effect" offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.show more

Table of contents

Acknowledgments. Introduction. I. THE BUSINESS/TECHNOLOGY DISCONNECT. 1. Real World Evidence. 2.Approaching a Solution. II. THE PRINCIPLES OF BTM. 3. Modeling, Collaboration, Reuse. III. THE ACTIVITIES OF BTM. 4. The End-to-End Perspective. 5. Business Model Definition. 6. Process Optimization. 7. Technology Automation. IV. GOVERNING WITH BTM. 8. Direction and Control. 9. Promise to Practice. Conclusion. Appendix. References. Contributors. Index.show more