Airline : A Strategic Management Simulation
Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy.This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
- Paperback | 160 pages
- 205.74 x 274.32 x 12.7mm | 362.87g
- 20 Jun 1994
- Pearson Education (US)
- United States
- 3rd edition
Table of contents
1. The Decision Making Process. History of Mid-Continent Airlines. Fares. Cabin Service. Advertising, Promotion, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Aircraft Maintenance and Fuel Purchases. Cargo Marketing Budget. Corporate Social Performance Budget. Common Stock and Dividends. Short-Term and Long-Term Loans. Acquisition and Disposal of Aircraft. Market Research Studies. Markets Served. Routing Map. Aircraft Utilization and Scheduling. Demand. Reliability and Refunds. Commissions to Travel Agents. Insurance. Employee Turnover and Cost. Administrative Expenses. Depreciation. Taxes. Printout Analysis: Quarter 0. Accounts Receivable and Payable. Quarter 0 Financial Report. Preparing the Decision Form.2. Decision Incidents. 3. Team Organization. Strategic Planning. Naming Your Business. Student Disk Preparation.4. Organization Performance. Evaluation and Control. Management Audit. Stockholder Meeting. Peer Evaluation.5. Mid-Continent Airline Case. 6. Decision and Analysis Forms.