Airline : A Strategic Management Simulation: United States Edition

3.33 (3 ratings by Goodreads)
By (author)  , By (author) 

List price: US$69.01

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at or visit their website at For courses in Strategic Management, Business Policy, and Marketing Strategy.Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the more

Product details

  • Paperback | 120 pages
  • 212 x 276 x 6mm | 739.37g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 4th edition
  • 0130654884
  • 9780130654885

Table of contents

1. The Decision-Making Process. History of the Airline. Preparing the Decision Form. Fares. Cabin Service. Promotion, Advertising, Sales Force. Employee Compensation Policy. Quality Programs and Additional Training. Maintenance and Fuel Purchases. Cargo. Corporate Social Performance. Stock, Selling and Redeeming. Loans. Dividends. Certificates of Deposit. Acquisition of Aircraft. Market Research. Incident Response. Changes in Markets Served. Fare Sales. Route Map.2. Decision Information. Aircraft Utilization and Scheduling. Market Regions and Additional Costs. Fare Sales and Demand. Other Costs.3. Values for Your Beginning Position. Quarterly (Financial) Report of Starting Position. Notes on the Quarterly Report.4. Incidents. 5. Entering Decisions on the Student Disk. Sample Screens for Entering Decisions. Organizing your Team. Strategic Planning Process.6. Management Audit and Stockholders' Report Peer Evaluations. Peer Evaluation.7. Mid-Continent Airline Case. 8. Decision and Analysis Forms. Decision more

Rating details

3 ratings
3.33 out of 5 stars
5 33% (1)
4 0% (0)
3 33% (1)
2 33% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X