The Airedale Terrier Standard Simplified; 2D Ed.; History, Breeding, Rearing, Kennel Management, Judging, Explanation of the Standard and the Year Book

The Airedale Terrier Standard Simplified; 2D Ed.; History, Breeding, Rearing, Kennel Management, Judging, Explanation of the Standard and the Year Book

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ...good copy writing, it is better to pay for having it done by an expert, if one contemplates expending much money. In any case buy Mr. Durstine's book on "Making Advertisements and Making Them Play," and other of the standard writers on this subject. Do not be afraid to spend money in advertising, and once started keep it going. Advertising is without any doubt one of the chief secrets of success in selling dogs. It is your advertisement that attracts the attention of persons who have never heard of your kennels or possibly of your stock, and never would but for your investment in space. ' The method which will usually produce the best results is to give as. much information in your advertisement, without using so much space as to make the advertising bill too expensive. If you have good stock and want good prices, advertise in the magazines that reach people of means that are willing to pay a good price for a good article. If you value your customers' good will and your own lasting reputation, never try to get high prices for inferior stock. In answering inquiries give accurate descriptions, pedigrees and enclose a booklet about your kennels. Do not hesitate-to mention any defects a dog may have. It is much better business to tell your buyer in the first place, than to have him find out for himself afterwards. The kennel business that advertises judiciously, that treats its customers fairly, that gives service afterwards in information, etc., that answers letters promptly and uses good stationery and printing will be successful. CH. CLONMEL'S LAST LITTER Out of the Imported Bitch Pretty Florrie; Whelped December 22, 1907, at Hornell, N. Y. Judging Airedales--General Principles of Livestock...show more

Product details

  • Paperback | 36 pages
  • 189 x 246 x 2mm | 82g
  • Rarebooksclub.com
  • United States
  • English
  • black & white illustrations
  • 1236756770
  • 9781236756770