Air Transportation : A Management Perspective
This volume provides an overview of the transportation industry with an emphasis on management and economic issues. It also describes wide-ranging changes caused by deregulation.
- Hardback | 575 pages
- 185.42 x 236.22 x 30.48mm | 1,088.62g
- 01 Dec 1988
- Cengage Learning, Inc
- Wadsworth Publishing Co Inc
- Belmont, CA, United States
- 2nd Revised edition
Table of contents
Aviation: an overview. Historical perspective. Air transportation: regulators and associations. The general aviation industry. The airline industry. Economic characteristics of the airlines. Airline management and organization. Forecasting methods. Airline passenger marketing. Airline pricing, demand, and output determination. Principles of airline scheduling. Principles of airline advertising. Fleet planning: the aircraft-selection process. Airline labour relations. Airline financing. International aviation.