Agent of Influence

Agent of Influence : How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

4.08 (13 ratings by Goodreads)
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In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies.

Even if you've never seen a James Bond film or never met a real-life CIA agent, you should know that spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it's true that spies receive some of the best survival training in the world, there's another, more critical skill a spy must have to survive... business savvy.

In Agent of Influence, bestselling author Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you'll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle--"spotting," "assessing," "developing," and "recruiting." With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur.

Discover how to use proven spy techniques to bolster your business strategies--from self-advocation to selling to interviewing--and ultimately make more money. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason's message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.
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Product details

  • Hardback | 288 pages
  • 147 x 216 x 25mm | 363g
  • English
  • 0062892746
  • 9780062892744
  • 860,260

Back cover copy

Business sense is spy sense.

Do you have what it takes?

Common wisdom has held that the most successful businesspeople in the world possess fancy degrees and unlimited access to wealth and connections. But the truth is that education and connections don't matter if one doesn't have the skills with which to use them. Spies, however, have spent their careers learning how to successfully persuade others. In fact, intelligence officers are among the best salesmen in the world.

And the product they sell? Loyalty to the United States.

Whether we realize it or not, each one of us is a salesman. Every day, we sell our talents, values, and ideas to colleagues, friends, and even our partners. At the office, we maneuver in code to receive promotions, higher salaries, and recognition.

In Agent of Influence, former CIA officer and New York Times bestselling author Jason Hanson pulls back the curtain on how anyone can use spy tactics to become a more successful and business-conscious individual. Hanson will teach us how to spot the perfect business opportunity and make money by using the SADR cycle of "spotting," "assessing," "developing," and "recruiting." He will zero in on skills such as alliance building, matching and mirroring, and building bridges between people, showing us how we can more confidently maneuver in our professional and personal lives.
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Review quote

"Entertaining...there is serious information here that could be used beyond the business setting."--Booklist
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Rating details

13 ratings
4.08 out of 5 stars
5 38% (5)
4 38% (5)
3 15% (2)
2 8% (1)
1 0% (0)
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