Against the Flow

Against the Flow : Counter Intuitive Strategies for Success in the 21st Century

  • Hardback
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Designed for today's business leader aspiring to become the next Branson or Gates, leaders who have created discontinuous change and become shapers of their own industries, this book presents a strategic framework for running a business in the 21st more

Product details

  • Hardback | 288 pages
  • 162 x 234 x 28mm | 557.93g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • diagrams
  • 0752820710
  • 9780752820712

Review Text

Presenting what it calls a 'new strategic framework for business success in the 21st century', this book is unashamedly aimed at chief Executives. It reviews the current trends, looks to the future and defines people as either adapters - who challenge recieved wisdom and aim to change the rules - or shapers who not only change the rules but the game itself. The alternative is to be a victim, locked in a repetitive cycle of activity that simply will not work in the light of the new realities. An important message but not a very stimulating read. (Kirkus UK)show more