Advertising

Advertising

  • Paperback

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Description

An examination of advertising: how it is organized, the way its producers and institutions work, what pressures and market forces rule it and the technology underlying it. It should be useful to students of media studies, English, social studies and media production and communication.show more

Product details

  • 12-17
  • Paperback | 32 pages
  • 195 x 264mm | 135g
  • Pearson Education Limited
  • Heinemann Library
  • Harlow, United Kingdom
  • New edition
  • New edition
  • colour illustrations facsimiles (chiefly colour)
  • 0431082154
  • 9780431082158