Advertising, Sex, and Post-Socialism

Advertising, Sex, and Post-Socialism : Women, Media, and Femininity in the Balkans

By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 10 business days
When will my order arrive?


The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and more

Product details

  • Hardback | 220 pages
  • 156 x 232 x 20mm | 539.99g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • New.
  • 0739172662
  • 9780739172667
  • 2,131,040

About Elza Ibroscheva

Elza Ibroscheva is Associate Professor and Director of Graduate Studies at the Department of Mass Communications, Southern Illinois University more

Review quote

Well-written, occasionally funny, yet scholarly sound, this Bulgarian story written with an insider's voice will dismantle for the reader myths about post/socialism and femininity, while offering alternative and surprising explanations and validations of human being's infinite capacity for imagination and survival. -- Denise Roman, University of California, Los Angeles Ibroscheva provides the reader with a remarkable and comprehensive look at the media in the post-socialist world of Eastern Europe...In a very real way ... the book offers a mirror of both East and West and a sobering account of gendered advertising, sales, politics, and people. Communication Research Trendsshow more

Table of contents

Chapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and the Socialist Economy Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women's Bodies Chapter 7: Conclusionshow more