Advertising and Promotion

Advertising and Promotion : An Integrated Marketing-Communications Approach

3.86 (232 ratings by Goodreads)
  • Paperback
By (author)  , By (author) 

List price: US$48.81

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Product details

  • Paperback
  • McGraw-Hill Publishing Co.
  • London, United Kingdom
  • 5th edition
  • illustrations (chiefly colour) facsimiles (chiefly colour), portraits (chiefly colour)
  • 0071180265
  • 9780071180269

Rating details

232 ratings
3.86 out of 5 stars
5 34% (78)
4 33% (77)
3 23% (53)
2 7% (16)
1 3% (8)
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