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Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
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Product details

  • Hardback | 689 pages
  • 193.04 x 236.22 x 35.56mm | 1,270.05g
  • Prentice Hall
  • New Jersey, United States
  • English
  • Revised
  • 4th Revised edition
  • 0130144991
  • 9780130144997