Advertising

Advertising

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Description

Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaignshow more

Product details

  • Hardback | 689 pages
  • 193.04 x 236.22 x 35.56mm | 1,270.05g
  • Prentice Hall (Higher Education Division, Pearson Education)
  • Prentice Hall
  • New Jersey, United States
  • English
  • Revised
  • 4th Revised edition
  • 0130144991
  • 9780130144997