Advertising Management

Advertising Management

  • Paperback
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Description

This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.show more

Product details

  • Paperback | 624 pages
  • 176 x 230 x 30mm | 952.54g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • Revised
  • 4th Revised edition
  • 0130091502
  • 9780130091505