The Advertising Kit

The Advertising Kit : A Complete Guide for Small Businesses

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Offers advice for small businesses on promoting their company through inexpensive and cost effective advertising, discussing alternative media and utilizing unique messagesshow more

Product details

  • Paperback | 300 pages
  • 149.9 x 226.1 x 22.9mm | 453.6g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 0739104284
  • 9780739104286

Review quote

Whether you're just starting a business or have been at it a while, Jeanette Smith's book provides a valuable tool to promote your business. By explaining a wide array of methods to deliver your message, she makes it easy to customize an ad campaign to suit your business and market place. -- Maco Amoyo, Owner, Bullet Printing This book is a valuable resource for small business owners who lack confidence in their advertising know-how. -- Valerie Freeman, president, Imprimis Group The Advertising Kit is imperative reading for a successful, small business advertising campaign. It cuts through the fog; a crash course on how to create successful advertising. -- Raymond J. Champney, President, RJC International This book is loaded with insightful information that will be beneficial to all business people. -- John R. Kraft, State Farm Insurance No business owner can afford to walk into the minefield of advertising without having the knowledge that is available here. This book lays out all the principles of good common sense that only becomes "common" after years of running a business and making all the mistakes. -- Gary Salomon, President, American Fastsigns, more

Table of contents

Chapter 1 Table of Contents Chapter 2 Preface Chapter 3 1 Business Advertising: A Portrait Chapter 4 2 Start with the Inside Information Chapter 5 3 Targeting Your Customers Chapter 6 4 Sneak Peek Chapter 7 5 Check the Competition Chapter 8 6 The Plan Chapter 9 7 Choosing Media Chapter 10 8 Writing Advertising Messages Chapter 11 9 Newspapers Chapter 12 10 Radio Chapter 13 11 TV: Is It the Impossible Dream? Chapter 14 12 Is It True What They Say About Cable TV? Chapter 15 13 Direct Mail Advertising Chapter 16 14 Yellow Pages Chapter 17 15 Billboards and Transit Chapter 18 16 Magazines Chapter 19 17 Publicity Chapter 20 18 From the Pro's Nest Chapter 21 Jargon Decoder Chapter 22 Indexshow more