Advertising Ethics

Advertising Ethics

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For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.
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Product details

  • Paperback | 160 pages
  • 172.7 x 228.6 x 12.7mm | 204.12g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 0130941212
  • 9780130941213
  • 2,147,023

Back cover copy

Edward Spence and Brett Van Heekeren identify, examine, and evaluate ethical issues in advertising. The authors understand advertising as "the process of the communication of advertising messages of persuasion directed at consumers..." Combining cases with ethical analysis, the authors focus on numerous areas of advertising, including codes of ethics, the media, truth in advertising, and new technologies in advertising.

Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and social and political ethics.
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Table of contents

I. ETHICS AND APPLIED ETHICS. 1. Ethical Reasoning and Ethical Principles. 2. Codes of Ethics and Codes of Practice. II. WHAT IS ADVERTISING? 3. The Nature of Advertising. 4. Advertising and the Media. 5. Advertising and the Community. III. CURRENT ISSUES AND TRENDS IN ADVERTISING. 6. Truth in Advertising. 7. Stereotyping and Targeting. 8. Endorsements and Testimonials. 9. The Ethics of Time and Space. 10. The Digital Explosion and Its Implications. IV. WHY ADVERTISING SOMETIMES GOES BAD. 11. The Commodification of Values and the Trivilisation of Social Issues. V. HOW CAN ADVERTISING BE MADE GOOD? 12. Ethical Advertising.
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About Brett Van Heekeren

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia. Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication - Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.
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