Advertising Development; A Brief Review of and Commentary Upon Various Phases of Advertising Development as Influenced by the Advertising Manager and Advertising Agent as Factors in Creating National and International Markets for American

Advertising Development; A Brief Review of and Commentary Upon Various Phases of Advertising Development as Influenced by the Advertising Manager and Advertising Agent as Factors in Creating National and International Markets for American

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1909 edition. Excerpt: ...Oats), nearly thirty years ago; for this was the first example of cooked grain being prepared and systematically advertised for table use and sold in package form. In this case the oat-berry had the husk removed and the berry was dried, cleaned and cooked. Then came acentsswift succession of similar preparations, all being oatmeal or wheat made palatable in various ways and paving the way for the next stage-the prepared Breakfast Food. "Force" is believed to have been the first 'of the fiaked whole wheat break ' fast foods; while "Shredded Wheat," which is a whole wheat food, was the first to demonstrate the nutritive value of the whole wheat when steam-cooked, shredded and baked. The building in which the Natural Food Company is located, at Niagara Falls, is a veritable "Crystal Palace," and no small part of the estimation in which "Shredded Wheat" is popularly held is due to the perfectly ideal conditions under which the visitors'to the plant see it in process of manufacture. Another reason which counts for much, however, of its tremendous sale and widespread popularity is that it is the only cereal breakfast food made up in biscuit form, thus opening up a wonderfully attractive vista of tempting euli nary possibilities that are turned to account in a fashion which makes the "Shredded Wheat" advertising most peculiarly and appetizingly distinctive. _ As an example of cause and clearly traceable effect in advertising it would be hard te find a more striking instance than is. furnished by Quaker Oats. It is claimed that the total annual sale is larger than that of all other oatmeals combined and more than any other food product in the world which is sold in package formshow more

Product details

  • Paperback | 38 pages
  • 189 x 246 x 2mm | 86g
  • Rarebooksclub.com
  • United States
  • English
  • black & white illustrations
  • 1236747100
  • 9781236747105