Advertising in Contemporary Society

Advertising in Contemporary Society : Perspectives Toward Understanding

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Product details

  • Paperback | 224 pages
  • 151.4 x 226.3 x 17mm | 368.26g
  • University of Illinois Press
  • Baltimore, United States
  • English
  • New edition
  • New edition
  • 0252065425
  • 9780252065422

Review quote

"For advertising professionals and academics, this book deserves careful reading and rereading at least every few years... In short, it deserves to be considered a classic." -- Journalism and Mass Communication Quarterly.show more

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