Advertising and Consumer Culture in China
Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China.
The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
- Paperback | 280 pages
- 148 x 209 x 25mm | 524g
- 08 Aug 2016
- Polity Press
- Oxford, United Kingdom
- 1. Auflage
Other books in this series
01 Feb 2016
06 Apr 2015
20 May 2013
08 Aug 2016
Table of contents
Chapter One: Modernity, Cultural Globalization, and Chinese Advertising
Chapter Two: The Development of Advertising in China
Chapter Three: Chinese Advertising Agencies: Dancing with Chains?
Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism
Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image
Chapter Six: Controversial Advertising in China
Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age
Conclusion and Reflection
Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World
"A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributingto the growth of consumer culture in China today. It is required readingfor advertising professionals as well as students of advertising in Asia."
Katherine Frith, Southern Illinois University
About Hongmei Li