Advertising Campaign Design : Just the Essentials
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
- Paperback | 247 pages
- 152.4 x 226.06 x 17.78mm | 340.19g
- 21 Jul 2011
- Taylor & Francis Inc
- M.E. Sharpe
- Armonk, United States