Advertising in the Broadcast and Cable Media

Advertising in the Broadcast and Cable Media

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Product details

  • Hardback | 361 pages
  • 175.26 x 254 x 25.4mm | 793.78g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0534029140
  • 9780534029142