The Advertising Answerbook

The Advertising Answerbook : A Guide for Business and Professional People

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Description

A manual on the fundamentals of advertising includes discussions of agencies, artwork, use of the various media, and the legal aspects of advertisingshow more

Product details

  • Paperback | 214 pages
  • 170.18 x 231.14 x 12.7mm | 385.55g
  • Prentice Hall (Higher Education Division, Pearson Education)
  • Prentice Hall
  • New Jersey, United States
  • English
  • 0130145068
  • 9780130145062