Advertising Account Planning

Advertising Account Planning : A Practical Guide

  • Electronic book text
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Description

Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.show more

Product details

  • Electronic book text | 164 pages
  • Taylor & Francis Inc
  • M.E. Sharpe
  • New York, United States
  • 0765622092
  • 9780765622099