Advances in Tourism Destination Marketing : Managing Networks
Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.
The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
- Hardback | 266 pages
- 156 x 234 x 20.32mm | 567g
- 25 Aug 2009
- Taylor & Francis Ltd
- London, United Kingdom
- 14 Line drawings, black and white; 33 Tables, black and white; 14 Illustrations, black and white
Other books in this series
13 Aug 2010
Table of contents
About Metin Kozak
Juergen Gnoth is an Associate Professor in the Department of Marketing at the University of Otago, New Zealand. He has published in many leading journals in tourism such as Annals of Tourism Research, Tourism Management and Journal of Tourism Research, but also in general marketing outlets such as the Journal of Advertising. He is also co-editor of a number of special issues in tourism and academic books including Progress in Tourism Marketing (Elsevier, 2006).
Luisa Andreu is Associate Professor of Marketing at the University of Valencia. Her research interests include consumer behaviour, tourism marketing, service marketing and e-marketing. She has published articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others.