Advanced Business Communications
This text is designed for individuals who will require excellent command of written, spoken, and graphic communication as it relates to managers. Featured are balanced discussions of theory and applications, discussions on ethics concepts and cross cultural communication, job search strategies, technological influences in communication, and illustrative examples. The text includes practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media examples.
- Hardback | 450 pages
- 184.2 x 235 x 25.4mm | 884.52g
- 06 Jul 2000
- Cengage Learning, Inc
- Mason, OH, United States
- 4th Revised edition
Table of contents
Part 1 Introduction to advanced business communication: advanced business communication; information and persuasion; advanced visual support. Part 2 Written communication: a process for advanced writing; writing direct messages. (Part contents).