The Adman in the Parlor

The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s

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Reading the turn-of-the-century magazine in its entirety as a text, rather than as a vehicle for literary publishing, Garvey resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. Her book surveys a range of high and popular culture materials to investigate readers' responses to the magazines and the reading practices that develop around more

Product details

  • Hardback | 239 pages
  • 163.58 x 241.3 x 18.03mm | 517.09g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 0195092961
  • 9780195092967

Review quote

"A rich and innovative study that will be of interest to anyone concerned with late nineteenth and early twentieth century American culture....Garvey offers a fresh and illuminating reading of American magazines at the turn of the century."--Susan Williams, The Ohio State Universityshow more

Rating details

12 ratings
3.83 out of 5 stars
5 17% (2)
4 50% (6)
3 33% (4)
2 0% (0)
1 0% (0)
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