Ad-Infinitum : Legal Checklists for the Advertising Industry

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In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaign? Ad-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs. Even better, armed with summary checklists found within each chapter, you can quickly and effectively identify the key issues that must be addressed for a successful campaign. Topics covered in the book include legal review of advertising claims for FTC/FDA compliance, agency service agreements, celebrity talent agreements, digital/social/mobile issues, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, among many others. Whether you're a copywriter working on a compelling marketing campaign or an executive negotiating an agency agreement, this advertising law handbook is a valuable resource to have on hand before you walk into a meeting or make that call!
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Product details

  • Paperback | 304 pages
  • 177.8 x 254 x 18.29mm | 662.24g
  • United States
  • English
  • colour illustrations
  • 1508753784
  • 9781508753780

About D John Hendrickson

D. John Hendrickson, attorney-at-law, received a BA with distinction from Stanford University in 1977 and earned his JD, cum laude, from Pepperdine University School of Law in 1981. Hendrickson has established a practice that concentrates on all aspects of advertising law. With more than thirty years' experience in the advertising industry, he represents advertisers and advertising agencies, production companies, talent endorsers, direct response marketers, and product inventors. He is an accomplished lecturer, frequently speaking at national and international industry forums. He is also an instructor at the Advanced Institute on Advertising Studies, sponsored by the American Association of Advertising Agencies.
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