ActiveBook, Excellence in Business Communication

ActiveBook, Excellence in Business Communication

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For the introductory Business Communication, Business Writing course in departments of Business, English and Communications.This text offers students the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer students a practical strategy for writing and delivering business messages. Abundant sample documents show students how to apply the principles being discussed. This is the only text that offers business communication experience in every chapter through real-world "on-the-job" simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity for students to apply concepts to real events and to sharpen their business communication problem-solving more

Product details

  • Paperback | 347 pages
  • 213.4 x 271.8 x 12.7mm | 725.76g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 5th edition
  • 0130663697
  • 9780130663696

Table of contents

I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Communicating in Teams: Collaboration, Listening, Nonverbal, and Meeting Skills. 3. Communicating Interculturally. II. THE THREE-STEP WRITING PROCESS. 4. Planning Business Messages. 5. Writing Business Messages. 6. Completing Business Messages. III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. 8. Writing Bad-News Messages. 9. Writing Persuasive Messages. IV. REPORTS AND ORAL PRESENTATIONS. 10. Planning Business Reports and Proposals. 11. Writing Business Reports and Proposals. 12. Completing Formal Business Reports and Proposals. 13. Giving Speeches and Oral Presentations. V. EMPLOYMENT MESSAGES. 14. Writing Resumes and Application Letters. 15. Interviewing for Employment and Following Up. Appendix A: Format and Layout of Business Documents. Appendix B: Documentation of Report Sources. Appendix C: Fundamentals of Grammar and Usage. Appendix D: Correction more

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