Actionable Web Analytics

Actionable Web Analytics : Using Data to Make Smart Business Decisions

3.45 (70 ratings by Goodreads)
  • Electronic book text
By (author)  , By (author)  , Foreword by 

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Description

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.show more

Product details

  • Electronic book text | 288 pages
  • John Wiley & Sons Inc
  • Sybex Inc.,U.S.
  • IN, United States
  • 047062485X
  • 9780470624852

About Jason Burby

Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft. Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic.show more

Rating details

70 ratings
3.45 out of 5 stars
5 14% (10)
4 33% (23)
3 41% (29)
2 7% (5)
1 4% (3)
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