AIDS : Prevention Through Education - A World View

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A decade after AIDS was first recognized, the often repeated dictum that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major rolein contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced withmore optimistic and even humorous campaigns. Health promotion has moved to centre stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Of course, this is not an "AIDS education cook book." Instead, the book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS more

Product details

  • Paperback | 382 pages
  • 154.7 x 220.2 x 19.6mm | 497.65g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 0195082079
  • 9780195082074

Table of contents

PART I: OVERVIEW; 1. Introduction; 2. Health promotion against AIDS: A topology; PART II: METHODS FOR BEHAVIORAL RESEARCH; 3. The role of quantitative behavioral research in AIDS prevention; 4. The role of qualitative research in AIDS prevention; 5. Social marketing and prevention of AIDS; PART III: LESSONS FROM NATIONAL EXPERIENCE; 6. AIDS education and health promotion in Brazil: Lessons from the past and prospects for the future; 7. Educational experience from Mexico; 8. Targeted AIDS intervention programs in Africa; 9. The role of behavioral sciences and health education in HIV prevention: Experience at the US centers for disease control; 10. The European Response to AIDS; PART IV: STRATEGIES FOR COMMUNICATION AND THE MEDIA; 11. The media and AIDS: A global perspective; 12. The strategic use of the broadcast media for AIDS prevention: Current limits and future directions; 13. AIDS, Government, and the press; 14. The New York City campaign; 15. Television's response to the AIDS crisis: One company's experience; PART V: REFLECTIONS ON EDUCATION TO PREVENT AIDS; 16. The impact of AIDS, and AIDS education in the context of health problems of the developing world; 17. USA response to the AIDS epidemic: Education prospects in a multicultural society; 18. AIDS education and politics; 19. Conclusion: Reflections on education to prevent AIDSshow more