The AD Game

The AD Game : Playing to Win

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Description

Demonstrates how a professional ad campaign is put together, and covers advertising, sales promotion, publicity, and account communicationsshow more

Product details

  • Paperback | 326 pages
  • 154 x 228 x 12mm | 326g
  • Pearson Professional Education
  • Prentice Hall PTR
  • New Jersey, United States
  • English
  • 0130044903
  • 9780130044907