The 46 Rules of Genius : An Innovator's Guide to Creativity
Part 1, "How can I innovate?" offers insightful guidance such as "Feel before you think," "See what's not there," and "Ask a bigger question." Rule #1 gives the paradoxical advice: "Break the rules."
Part 2, "How should I work?" offers down-to-earth tips on craft: "Use a linear process for static elements," and "Express related elements in a similar manner." The reader is also reminded: "Don't be boring!"
In Part 3, "How can I learn?" contains practical advice including "Do your own projects," "Invest in your originality," and "Develop an authentic style."
Finally, Part 4, "How can I matter?" deals with the deeper questions of a career in creativity, such as "Overcommit to a mission," "Build support methodically," and "Become who you are."
THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight.
(Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.)
From the back cover:
There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.
Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first "quick start guide" for genius-46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.
- Paperback | 144 pages
- 137 x 203 x 12mm | 236g
- 29 May 2014
- Pearson Education (US)
- New Riders Publishing
- United States
Other books in this series
27 Jun 2014
20 May 2011
20 Dec 2010
01 Jun 2011
11 Sep 2011
04 Dec 2012
17 Dec 2015
05 Apr 2012
22 Mar 2012
01 Sep 2012
Mixed media product
08 Oct 2015
Table of contents
What is a genius?
Part 1: How can I innovate?
Rule #1: Break the rules.
Rule #2: Wish for what you want.
Rule #3: Feel before you think.
Rule #4: See what's not there.
Rule #5: Ask a bigger question.
Rule #6: Frame problems tightly.
Rule #7: Think whole thoughts.
Rule #8: Stay in the dragon pit.
Rule #9: Approach answers obliquely.
Rule #10: Wait for the jolt.
Rule #11: Use beauty as a yardstick.
Part 2: How should I work?
Rule #12: Design quickly, decide slowly.
Rule #13: Use a linear process for static elements.
Rule #14: Use a dynamic process for interactive elements.
Rule #15: Work to an appropriate structure.
Rule #16: Express related elements in a similar manner.
Rule #17: Match form to function, function to form.
Rule #18: Don't be boring.
Rule #19: Put the surprise where you want the attention.
Rule #20: Apply aesthetics deliberately.
Rule #21: Visualize with sketches, models, or prototypes.
Rule #22: Tolerate messiness.
Rule #23: Test your ideas in realistic situations.
Rule #24: Simplify.
Part 3: How should I learn?
Rule #25: Learn how to learn.
Rule #26: Start from wonder, not belief.
Rule #27: Do your own projects.
Rule #28: Keep a hero file.
Rule #29: Invest in your originality.
Rule #30: Learn strategically.
Rule #31: Neutralize your weaknesses.
Rule #32: Spend long hours in the joy zone.
Rule #33: Make educational mistakes.
Rule #34: Seek instructive criticism.
Rule #35: Feed your passion.
Rule #36: Develop an authentic style.
Rule #37: Practice.
Part 4: How can I contribute?
Rule #38: Overcommit to a mission.
Rule #39: Stay focused.
Rule #40: Follow through.
Rule #41: Practice good design.
Rule #42: Build support methodically.
Rule #43: Don't blame others.
Rule #44: Join a network.
Rule #45: Become who you are.
Rule #46: Make new rules.
-JOHN MAEDA, DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS, AUTHOR OF THE LAWS OF SIMPLICITY
"Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!"
-PAULA SCHER, PARTNER AT PENTAGRAM, WINNER OF THE CHRYSLER AWARD FOR INNOVATION AND DESIGN
"You're already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us."
-SETH GODIN, AUTHOR OF THE ICARUS DECEPTION
"Creativity can be hard work, but it just got easier with Neumeier's clear-thinking guidelines. Use them to build your own unique creative confidence."
-TOM KELLEY, PARTNER AT IDEO, CO-AUTHOR OF CREATIVE CONFIDENCE
"Status quo disrupted! It's bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand."
-ANAEZI MODU, CEO OF REBRAND, FOUNDER OF REBRAND 100 GLOBAL AWARDS
About Marty Neumeier
In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.
Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.