The 36 Strategies of the Chinese

The 36 Strategies of the Chinese : Adapting Ancient Chinese Wisdom to the Business World

4.55 (27 ratings by Goodreads)
By (author)  , By (author) 

List price: US$19.99

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

As China increasingly becomes an economic powerhouse, Westerners are faced with the challenge of understanding how Chinese business people do business. In order to do so, they must understand not only how China is modernizing, but also five thousand years of underlying Chinese culture. Confucian ethics, Taoist influences, and classics like Sun Zi's Art of War still offer powerful insights. One key influence long overlooked in the West is the "Thirty-Six Strategies": a summary of the key war strategies used by ancient Chinese warriors, which is widely known in China and frequently applied in business, by Chinese businesspeople and others throughout Asia. This book brings these strategies to the West, offering unique and timely insight into the mind of the Chinese strategist. This book presents insightful, thoughtful discussions of all 36 strategies, with examples of how they might be used by Asian businesspeople. The strategies encompass leveraging advantage, exploiting vulnerabilities; offensive strategies; deception, confusion, and what to do when desperate. This book bridges the gap of understanding between East and West -- and it has never been more timely.show more

Product details

  • Paperback | 320 pages
  • 152.4 x 231.14 x 20.32mm | 385.55g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English, Chinese
  • New edition
  • 1st New edition
  • 0130265411
  • 9780130265418

Rating details

27 ratings
4.55 out of 5 stars
5 63% (17)
4 30% (8)
3 7% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X