25 Need-To-Know Strategy Tools

25 Need-To-Know Strategy Tools

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Includes 10 handy do's and don'ts of strategy development

* Need powerful decision-making tools at your fingertips?

* Want to get the most out of strategic thinking models like Porter's Five Forces?

* Only want what you need to know, rather than reams of theory?

With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.
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Product details

  • Paperback | 224 pages
  • 146 x 216 x 15mm | 354g
  • FT Publishing International
  • Harlow, United Kingdom
  • English
  • 1292016434
  • 9781292016436
  • 63,503

Back cover copy

Includes 10 handy do's and don'ts of strategy development

- Need powerful decision-making tools at your fingertips?

- Want to get the most out of strategic thinking models like Porter's five forces?

- Only want what you need to know, rather than reams of theory?

With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

'A highly practical, punchy and brilliantly written guide to strategy. Perfect for managers who need to make big decisions with limited time.'

CHARLES IND, Managing Partner, Bowmark Capital LLP
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Table of contents

About the author

Publisher's acknowledgements


Top 10 Dos and Don'ts of Strategy Development

1. Identifying key segments

Using it: IBM

2. Setting long-term goals

Using it: Virgin Galactic

3. Setting SMART objectives

Using it: the BBC

4. Core Ideology (Collins and Porras)

Using it: Sony

5. The HOOF approach to demand forecasting (Evans)

Using it: Apps

6. The five forces (Porter)

Using it: Blockbuster

7. Rating competitive position

Using it: Samuel Adams

8. The resource and capability strengths/importance matrix (Grant)

Using it: Virgin Group

9. The value chain (Porter)

Using it: Zara

10. The product/market matrix (Ansoff)

Using it: Virgin Cola

11. The attractiveness/advantage matrix (GE/McKinsey)

Using it: Extramural Ltd

12. The growth/share matrix (BCG)

Using it: Extramural Ltd

13. Three generic strategies (Porter)

Using it: Southwest Airlines

14. The experience curve (BCG)

Using it: Energy technologies

15. Blue ocean strategy (Kim and Mauborgne)

Using it: Cirque du Soleil

16. Optimising the corporate portfolio

Using it: Extramural Ltd

17. Creating value through mergers, acquisitions and alliances

Using it: Lloyds Banking Group

18. Creating parenting value (Goold, Campbell and Alexander)

Using it: Oil company mineral resources

19. Core competences (Hamel and Prahalad)

Using it: Red Bull

20. Deliberate and Emergent Strategy (Mintzberg)

Using it: Facebook

21. Profit from the core (Zook)

Using it: Marvel Entertainment

22. Disruptive technologies (Christensen)

Using it: Toyota

23. Good strategy, bad strategy (Rumelt)

Using it: Wal-Mart

24. Innovation hot spots (Gratton)

Using it: Linux

25. The Suns & Clouds Chart (Evans)

Using it: Madonna


10 Useful Strategy Books to Read Next

Glossary of terms

References and Further Reading

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Review quote

"Amid all the dross of managerial writing, Vaughan Evans has once again done an outstanding job in sifting for gold. Carefully selected and succinctly described, with a view to both explanatory power and their applicability in practice, these tools are indispensable for anyone considering the future of their business."

Dominic Houlder, Adjunct Professor in Strategy and Entrepreneurship, London Business School

"This is a highly practical, punchy and brilliantly written guide to strategy development. It is perfect for managers of large and small businesses who need to make big decisions, but have limited time for long tomes on business theory. An excellent read."

Charles Ind, Managing Partner, Bowmark Capital LLP

"I wish I had written this book: extremely practical and clear, but full of rich content. It is a terrific compendium of all the major strategy tools, brought to life with great examples. Definitely the best strategy book around for people who think they can't read strategy books."

Marcus Alexander, Strategy Professor, London Business School

"This book does a superb job demystifying strategy and bringing it within the reach of anyone who takes the time to read it and apply the tools. Strategy made simple."

Jeff van der Eems, Chief Executive Officer, United Biscuits International

"An excellent guide to setting strategy for businesses large and small. I particularly liked the focus on really understanding the sources of sustainable competitive advantage in the key areas of a business. The techniques described for achieving this, combined with the recommended emphasis on detailed quantitative analysis, will be of great benefit to any enterprise.

Adrian Beecroft, Chairman, Dawn Capital and former Chief Investment Officer, Apax Partners

"A compulsory read for every leader, wherever they sit in a firm. These are 25 need-to-know tools to help them devise robust plans to get the business from A to B and help win the commitment of their teams."

Ian Armitage, former Managing Partner, HgCapital

"Of all the books on business strategy, this is the most concise, lucid and elegantly structured statement of the current state of knowledge. Brilliant, and beautifully written."

Jules Goddard, Fellow, London Business School

"Here are the main strategy tools, elegantly and vividly described, with the bonus of an often intriguing real life example placed alongside each one, from Samuel Adams to Zara, Marvel to Madonna. Perfect reading for the long distance journey."

Stephen Lawrence, Chief Executive, Protocol Education Ltd and former Managing Director, Arthur D. Little

"A concise distillation of the writer's deep knowledge of strategic thinking, distilled into a highly readable format. Even the busiest executive should find time to read these excellent 25 pointers."

Vince O'Brien, Director, Montagu Private Equity LLP

"Like economists, no two business strategists will come up with the same list of 25 most important strategy tools. But Evans makes his case well and sets out his selection lucidly. And the ratio of one case study per tool adds both relevance and zip to the book. A terrific read."

Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D

"This book offers a refreshing insight into the core strategy tools. Compelling reading for all."

Mike Garland, Head of Portfolio Group, Permira Advisers LLP

"An excellent book. I like the simple approach of just a short description plus a terrific case study per tool. This is the sort of book you can use in a number of ways depending on your familiarity with strategy and your time available. It can either be a great read when flying to that business meeting or you can pick it up, read a section and put it down again without losing the thread. The author acknowledges that strategy is 90% common sense, but you need a framework and a set of tools to corral those ideas into a credible business strategy. This book does that, and more. It is a 'must have' for any manager making the leap from a series of great ideas to structuring a strategy, and an easy to use reference volume for the more experienced individual. The book doesn't have everything, it isn't meant to, but what it contains is excellent, and very readable - ideal for a busy manager in a time poor modern business world."

Grahame Hughes, Founding Director, Haven Power Ltd

"Evans' earlier book on key strategy tools was a most useful reference, but there were an awful lot of them. The 25 here are easier to handle - and this time there's a stimulating example to illustrate each one. This book is as readable as you'll find in the genre."

Jonathan Derry-Evans, Partner, Manfield Partners
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About Vaughan Evans

Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.
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Rating details

13 ratings
3.92 out of 5 stars
5 31% (4)
4 46% (6)
3 8% (1)
2 15% (2)
1 0% (0)
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