The 21st Century Business

The 21st Century Business : Managing and Working in the New Digital Economy

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In a time of unremitting, accelerating technological change, James W. Cortada offers a calm, intelligent path through the wilderness, helping managers understand the big picture and successfully manage the transition to the Internet economy. Cortada shows how to get past the glitter and hype associated with innovation, and leverage the best of the new technologies, without abandoning management fundamentals that are more important today than ever. Cortada demonstrates how to manage and work as your firm transforms itself from an Industrial Age enterprise to an eBusiness -- describing exactly what is changing, how to live in both worlds, and where your future sources of profit and personal success are most likely to come from. Cortada offers new insights into the role of knowledge in a services-centric economy, shows how learning organizations and Internet technologies are transforming work, and demonstrates how to use these new technologies to generate value through smarter, more efficient supply chains. 21st Century Business shows which traditional management practices are still valuable, and which must change -- presenting a street-wise set of proven strategies, guidelines, examples, and tips for every manager.show more

Product details

  • Paperback | 288 pages
  • 144.78 x 226.06 x 22.86mm | 453.59g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130305693
  • 9780130305695

Table of contents

1. A New World Born: It Is More Than Just Technology. Foremost an Age of Information Economics. The Search for a New Value Proposition. Globalization and Digitalization. Political Realities. Implications and Actions. Endnotes. 2. Waves of Learning, Waves of Best Practices. Rise of the Competency-Based Enterprise. How Knowledge Management Is Transforming Commerce. Business in a Process-centric World. Understanding How Waves of Change Work. Implications and Actions. Endnotes. 3. Who Are These Knowledge Workers? Introducing Familiar Roles and New Functions. Where They Came From. How Are Knowledge Workers Leveraged Today? Knowledge Management, Value Chains, and K-Strategies. How Knowledge Management and e-Business Work Together. Implications and Actions. Endnotes. 4. Changing Work: Role of the Internet. The Issue of the Net. What Makes the Internet Different. Issues, Assumptions, and Questions. A Sober View of the Future. Implications for Success. Endnotes. 5. Digitizing Supply and Value Chains. The Value of Viewing Everything as a Supply Chain. The Emerging New Value Chains. Special Role of Communications and Computers. Some Realities. Endnotes. 6. Choosing a Future for Your Company. The Future of the Business Enterprise. Making Trends Work for the Firm. Nature of Management Practices. Cyber Manager or Knowledgeable Leader? Nature of Measured Success. An Issue of Leadership and Management. Endnotes. Appendix A: On Keeping Current: A Strategy and Some Useful Reading. Some Great Reading. Index.show more

About James W. Cortada

JAMES W. CORTADA is an executive at IBM Global Services in Madison, WI. He is a leading authority on the use, management, and history of information technology, and is author of over two dozen books on these subjects. He lectures widely on how companies are moving from the old to the new economy. Cortada's most recent books include Into The Network Age: How IBM and Other Companies Are Getting There Now; The Rise of the Knowledge Worker, and Best Practices in Information Technology. Together with Professor Alfred D. Chandler, he edited A Nation Transformed: How Information Shaped the United States from Colonial Times to the Present. Cortada is a member of the American Society of Quality, and is the Chairman of the Charles Babbage Foundation at the University of Minnesota. He holds a Ph.D. in modern history from Florida State University. The author can be reached by email at jwcortada@us.ibm.comshow more

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