2014 Global Brand Letter
The eleventh edition of this yearly letter contains a timely and panoramic view of the subject universe, filled with observations, facts and opinions about the turbulent and complex world of international brands. Originally a privately published contrarian view, the letter has expanded in vision and distribution over the years. This is its debut appearance in book form.
- Paperback | 38 pages
- 152.4 x 228.6 x 2.29mm | 108.86g
- 04 Mar 2015
- Createspace Independent Publishing Platform
- United States
- black & white illustrations
SMoss, brand guru, philosopher, writer, and artist divides his time between Europe, India and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years. From 2006-2014 he served as CEO of The Medinge Group, the Stockholm-based think-tank on international branding. He acts as Brand Ambassador for Gottschalk+Ash of Zurich, Switzerland; is a faculty member at Academia di Belle Arti Cignaroli of Verona, Italy where he teaches "International Branding: Theory and Practice"; and is the author of "What Is A Brand?," available on Amazon.