1992: STRATEGIES FOR THE SINGLE MARKET
This study provides a description of the strategic opportunities of the pending single European market. The text outlines the procedures managers should follow to gain expertise in European and international business and acts as a handbook for managers who wish to adapt, compete and influence company policy. The book covers single market legislation, marketing, how to research markets, pricing strategy, product development, foreign exchange, research and development.
- Book | 416 pages
- 01 Jun 1990
- Kogan Page Ltd
- London, United Kingdom