The 12 Week Year Field Guide

The 12 Week Year Field Guide : Get More Done In 12 Weeks Than Others Do In 12 Months

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Update your thinking and avoid complacency with the 12 week year

Are you ready to change your life? This hands-on template for implementing advice from the game-changing book The 12 Week Year is a study guide that makes it easy for anyone to apply the 12 week year to their own lives. Instead of getting bogged down in annualized thinking that produces pitfalls and saps productivity, follow along with this guide to redefine your "year" to be just 12 weeks long. By doing so, you'll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that "now" is always the right time to act.

Applicable to business growth, career goals, and life in general, the 12 week plan will help you improve in any-or every-area. By closing the "knowing-doing gap," you'll discover how to execute on what you already know and greatly expand the boundaries of your capabilities. Learn to:

Create your personal and business visions with step-by-step tips

Develop your own 12 week plan by applying what you know to what you do

Put over 10 years of field-tested content, exercises, and templates to work for you

Build a 12 week commitment and apply the system to your own life and business

Take back your life, improve your thinking, and advance your business or career by implementing real-world, hands-on methods in The 12 Week Year Study Guide.
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Product details

  • Paperback | 144 pages
  • 190 x 232 x 11mm | 230g
  • New York, United States
  • English
  • Workbook
  • 1119475244
  • 9781119475248
  • 66,740

Back cover copy


The 12 Week Year Field Guide is the comprehensive, hands-on workbook to The New York Times bestselling The 12 Week Year. The main volume has already enabled thousands of people at hundreds of companies to double, triple, or in some cases even quadruple their income and results. Now, this powerful companion resource gives newcomers and experienced practitioners an easy, step-by-step framework for repeatedly implementing this powerful performance-enhancing system.

Proven in the field of sports by world-class athletes as well as in industries worldwide by professionals in every stage of their careers, The 12 Week Year unlocks potential by bridging the knowing-doing gap with concrete actions for effectively executing the strategies and techniques you already comprehend. Written as a one-to-one consultation with the authors, this in-depth exploration shares expert tips, time-saving tricks, and hard-won wisdom not available in the main volume, along with: Proficiency-building exercises designed for each phase of The 12 Week Year system Ready-to-use worksheets to accelerate the time it takes you to practice this approach in your everyday life Illustrative examples and models for you to emulate and customize to map out your own path to achievement

It's not what you know or even who you know that matters, but what you implement that counts with The 12 Week Year Field Guide.

The 12 Week Year supercharges the coaching process by incorporating proven disciplines and principles that drive results - all in the context of a 12 week execution cycle. We regularly help our clients to double, triple, and even quadruple their results through 12 Week Year coaching.

If you would like to learn more about our speaking, consulting, and coaching programs, visit us at https: //
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Table of contents




Becoming a Visionary 1

Exercise #1: Have - Do - Be 2

Exercise #2: Long-Term Vision 4

Exercise #3a: Three-Year Personal Vision 5

Exercise #3b: Three-Year Business Vision 6

Exercise #4: 12-Month Vision (Optional) 7


Establishing Your Goals and Building Your Plan 11

Starting with the End in Mind 11

Writing Effective Goals 13

12 Week Plan Tactics 16


Making and Keeping 12 Week Commitments 25

Benefits of Keeping Commitments 26


Installing Process Control 31

Weekly Plan 31

Weekly Accountability Meeting (WAM) 33

Daily Huddles 35

12 Week Theme 36

12 Week Year Celebrations 37


Scorekeeping 41

The Four Weekly Execution Scenarios 45

Great Week after Great Week: The Weekly Execution Routine 47


Using Your Time Intentionally 51

Constructive Belief #1: Your Time Is at Least as Valuable as the Time of Others 51

Constructive Belief #2: You Can't Get Everything Done 52

Constructive Belief #3: Work on the High Priority, Money-Making, Results-Generating Activity First 52

Constructive Belief #4: Breakthrough Requires Breakout from Your Old "Systems" 53

Constructive Action: Create a Model Workweek and Implement It 53


12 Week Year Review and Planning 61

12 Week Year Review and Planning 62

Quality of Life 63

Success Disciplines 65

Breakthroughs 66


Confront the Truth (Optional Section) 69

Confronting the Truth Example - 12 Week Execution Data 70

Confronting the Truth 71


12 Week Year Game Plan 97


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Review Text

Update your thinking and avoid complacency with the 12 week year

Are you ready to...
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About Brian P. Moran

BRIAN MORAN is the founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Known as the leading expert on execution and implementation, he developed his unique talent for guiding individuals and organizations to growth and prosperity by blending his background as a corporate executive with his experience as an entrepreneur. He is The New York Times bestselling coauthor, with Michael Lennington, of The 12 Week Year.
MICHAEL LENNINGTON, co-author of The 12 Week Year, helps his consulting and coaching clients to avoid the low-productivity pitfalls of annualized execution. He guides individuals, teams and entire organizations as they create the breakout results that they are truly capable of.
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Rating details

227 ratings
3.96 out of 5 stars
5 37% (83)
4 33% (74)
3 22% (50)
2 8% (18)
1 1% (2)
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