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    e-Mail Marketing For Dummies (For Dummies) (Paperback) By (author) John Arnold

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    DescriptionUpdated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.


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    Title
    e-Mail Marketing For Dummies
    Authors and contributors
    By (author) John Arnold
    Physical properties
    Format: Paperback
    Number of pages: 384
    Width: 175 mm
    Height: 241 mm
    Thickness: 25 mm
    Weight: 975 g
    Language
    English
    ISBN
    ISBN 13: 9780470947678
    ISBN 10: 0470947675
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 06
    LC subject heading:
    BIC subject category V2: KJE
    B&T General Subject: 180
    Ingram Subject Code: BE
    B&T Modifier: Continuations: 02
    LC subject heading:
    B&T Modifier: Text Format: 03
    Libri: I-BE
    Warengruppen-Systematik des deutschen Buchhandels: 27870
    LC subject heading:
    BISAC V2.8: BUS090010
    DC22: 658.872
    B&T Approval Code: A48500000, A93663643
    BIC subject category V2: UTM
    LC subject heading:
    LC classification: HF5415.1265 .A76 2011
    Thema V1.0: KJS, KJE, UTM
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    ill
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Ltd
    Publication date
    04 December 2011
    Publication City/Country
    Chichester
    Author Information
    John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online . He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies .
    Back cover copy
    Learn to develop and deliver e-mail that your customers really want to readE-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.Fitting in -- see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing providerFirst, the list -- find out how to build a top-quality list of subscribers who will respond to your mailingsGet it through -- construct messages that reach your customers' e-mailboxesOpen me -- use time-tested techniques for prompting your audience to open and read your e-mailsMake it irresistible -- use design elements and relevant content to make your e-mails appealing and professionalGet social -- add social features and involve your Facebook fans and Twitter followersJust for them -- target e-mails to make them more relevant to your audienceFollowing up -- use e-mail tracking reports, get open and click-through rates, and use the information to improve your resultsOpen the book and find: How not to be a spammerWays to get your audience to open your e-mailsTips for becoming a trusted senderValuable elements to add to your e-mailsSubject lines that get noticedDesign strategies for a mobile audienceHow to measure conversions and ROIThe ten worst content mistakesLearn to: Use e-mail to attract customers and increase businessBuild a mailing list and create effective messagesTrack the results of your campaignDevelop a strategy that incorporates social media
    Table of contents
    Introduction. Part I: Getting Started with E-Mail Marketing. Chapter 1: Adding E-Mail to a Successful Marketing Mix. Chapter 2: Maximizing Revenue with E-Mail. Chapter 3: Becoming a Trusted Sender. Part II: Mapping Out an E-Mail Marketing Strategy. Chapter 4: Developing Objectives. Chapter 5: Building a Quality E-Mail List. Chapter 6: Making Your E-Mail Content Valuable. Part III: Constructing an Effective Marketing E-Mail. Chapter 7: Designing Your E-Mails. Chapter 8: Including Text in Your E-Mails. Chapter 9: Including Images in Your E-Mails. Chapter 10: Creating From and Subject Lines That Get Noticed. Part IV: Sending Specialized E-Mail Campaigns. Chapter 11: Combining E-Mail with Social Media. Chapter 12: Designing and Delivering E-Mails for Mobile Devices. Chapter 13: Automating Your E-Mail Marketing. Part V: Delivering and Tracking Your E-Mails. Chapter 14: Tracking Your E-Mail Campaign Results. Chapter 15: Maximizing E-Mail Deliverability. Chapter 16: Capitalizing on Clicks and Other Responses. Part VI: The Part of Tens. Chapter 17: Top Ten Worst E-Mail Content Blunders. Chapter 18: Ten E-Mail Marketing Resources. Appendix: A Sample E-Mail Portfolio. Index.