$69.99 - Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours
Short Description for Alex Steinweiss, the Inventor of the Modern Album Cover Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? This title includes essays features recollections from an epic career.
- Published: 01 April 2011
- Format: Hardback 420 pages
- ISBN 13: 9783836527712 ISBN 10: 3836527715
- Sales rank: 222,931
Full description for Alex Steinweiss, the Inventor of the Modern Album Cover
This title presents music for the eyes. The man who launched the Golden Age of album cover design. Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia - combining bold typography with modern, elegant illustrations - took the industry by storm and revolutionized the way records were sold. Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known - but included here - are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. This title includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss' personal recollections from an epic career; and extensive ephemera from the Steinweiss archive. Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version.