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    The Unauthorized Guide to Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-man Brand (Unauthorized Guide to Doing Business The...) (Paperback) By (author) Trevor Clawson

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    DescriptionLove him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you're good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green .


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  • Full bibliographic data for The Unauthorized Guide to Doing Business the Jamie Oliver Way

    Title
    The Unauthorized Guide to Doing Business the Jamie Oliver Way
    Subtitle
    10 Secrets of the Irrepressible One-man Brand
    Authors and contributors
    By (author) Trevor Clawson
    Physical properties
    Format: Paperback
    Number of pages: 216
    Width: 136 mm
    Height: 215 mm
    Thickness: 12 mm
    Weight: 274 g
    Language
    English
    ISBN
    ISBN 13: 9781907312410
    ISBN 10: 1907312412
    Classifications

    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ADV
    BIC subject category V2: VSC
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJ
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    DC22: 658
    Warengruppen-Systematik des deutschen Buchhandels: 24870
    BISAC V2.8: BUS043000
    DC22: 658.8/27, 658.827
    Ingram Subject Code: BS
    LC subject heading:
    BISAC V2.8: BUS060000
    B&T Approval Code: A48500000
    LC classification: HF5415.1255 .C57 2010
    Edition
    1
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    Capstone Publishing Ltd
    Publication date
    10 May 2010
    Publication City/Country
    Oxford
    Back cover copy
    Love him or loathe him, Jamie Oliver is one of the most well known, passionate and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. How does he maintain his brand name and values across such diverse interests? "Business the Jamie Oliver Way" draws out the universal lessons from Oliver's remarkable success and identifies his 10 secret strategies to business growth and branding that can be applied to any business or career: ONE: Be yourself, but more soTWO: Extend the BrandTHREE: Build on what you're good atFOUR: Remember the social dimensionFIVE: Become the face of a supermarketSIX: Deal with adversitySEVEN: Go internationalEIGHT: Protect the brandNINE: Be controversialTEN: Be bold Want success? Discover the secrets of the people who already have it. "Business the Jamie Oliver Way" is an unofficial, independent publication, and Capstone Publishing Ltd is not endorsed, sponsored, affiliated with or otherwise authorized by Jamie Oliver.
    Table of contents
    The Life and Times of Jamie Oliver. One: Be Yourself, But More So. Oliver's early appeal as a television chef was based on his apparent 'authenticity' but behind the scenes there was artifi ce at work. Two: Extend the Brand. With his personal brand well established, Oliver has launched a wide range of business ventures. Three: Build on What You're Good At. By sticking to what he knows best, Oliver has expanded his business empire without leaving his comfort zone. Four: Remember the Social Dimension. By tackling social and political issues, Oliver cemented his relationship with the public, and refreshed his brand while also doing genuine good. Five: Become the Face of a Supermarket. Despite a few bumps and bangs along the way, Oliver's relationship with Sainsbury's has been mutually beneficial. Six: Deal with Adversity. Oliver has dealt with career-threatening issues with a mix of hard work and creative imagination. Seven: Go International. Right from the beginning Oliver has had a global profile. Now he is an international businessman. Eight: Protect the Brand. Looking after the brand as business grows is tough for any owner. This is how Oliver has done it. Nine: Be Controversial. A willingness to embrace controversy has done Oliver no harm at all. Ten: Be Bold. Launching new ventures in the middle of a recession could be described as bravery or foolishness. Oliver is prepared to take the risks. How to Do Business the Jamie Oliver Way. Last Word: Towards a Sustainable Future. Notes. Index.