• The Long Tail: How Endless Choice is Creating Unlimited Demand See large image

    The Long Tail: How Endless Choice is Creating Unlimited Demand (Paperback) By (author) Chris Anderson

    $11.80 - Save $3.60 23% off - RRP $15.40 Free delivery worldwide Available
    Dispatched in 2 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    Also available in...
    CD-Audio $20.01

    DescriptionWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for The Long Tail

    Title
    The Long Tail
    Subtitle
    How Endless Choice is Creating Unlimited Demand
    Authors and contributors
    By (author) Chris Anderson
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 129 mm
    Height: 198 mm
    Thickness: 18 mm
    Weight: 210 g
    Language
    English
    ISBN
    ISBN 13: 9781847940360
    ISBN 10: 1847940366
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS, KJE, JFFT
    DC22: 658.8
    BISAC V2.8: BUS043000, BUS016000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    BISAC V2.8: BUS058000, BUS090000
    Thema V1.0: KJS, JBFS, KJE
    Illustrations note
    Illustrations
    Publisher
    Cornerstone
    Imprint name
    RANDOM HOUSE BUSINESS BOOKS
    Publication date
    02 July 2009
    Publication City/Country
    London
    Author Information
    Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
    Review quote
    "The Long Tail has helped to reinterpret our world" The Times "A smart, timely and oddly inspiring book" Time Out "Snappily argued and thought-provoking" New Yorker