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  The Ten Faces of Innovation: Strategies for Heightening Creativity (Paperback) By (author) Tom Kelley

  

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  Short Description for The Ten Faces of InnovationA guide to fostering creativity and business innovation, this title shows how an individual can become an experienced architect, storyteller, caregiver or cross-pollinator... just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems.
  Full description

  • Publisher: Profile Business
  • Published: 04 September 2008
  • Format: Paperback 304 pages
  • See: Full bibliographic data
  • Categories: Business Strategy | Management & Management Techniques
  • ISBN 13: 9781846680311 ISBN 10: 184668031X
  • Sales rank: 36,022

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Full description for The Ten Faces of Innovation

• A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later you might be the "hurdler", who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.