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    The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Portfolio) (Hardback) By (author) Dan Roam

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    DescriptionThe acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in "The Back of the Napkin," the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.


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  • Full bibliographic data for The Back of the Napkin

    Title
    The Back of the Napkin
    Subtitle
    Solving Problems and Selling Ideas with Pictures
    Authors and contributors
    By (author) Dan Roam
    Physical properties
    Format: Hardback
    Number of pages: 282
    Width: 204 mm
    Height: 206 mm
    Thickness: 34 mm
    Weight: 660 g
    Language
    English
    ISBN
    ISBN 13: 9781591843061
    ISBN 10: 1591843065
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJP
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    BIC subject category V2: KJMD
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC21: 658.403
    Libri: BUSI5056, MANA1000
    DC22: 658.403
    BISAC V2.8: BUS019000
    B&T Modifier: Academic Level: 03
    BISAC V2.8: BUS007000, BUS069000
    B&T Approval Code: A48140000, A48400000
    LC subject heading: ,
    DC22: 658.4/03
    LC subject heading: ,
    LC classification: HD30.29 .R625 2009
    LC subject heading: ,
    Edition statement
    Expanded ed.
    Illustrations note
    black & white illustrations, colour illustrations, diagrams
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    31 December 2009
    Publication City/Country
    New York
    Review quote
    "BusinessWeek"'s best innovation book of the year A "Fast Company" best business book of the year The ("London") "Times" business creativity book of the year "A must read for younger generation managers." -"BusinessWeek" "Roam shows that even the most analytical right-brainers can work better by thinking visually." -"Newsweek" "[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb." -"Fast Company" "As painful as it is for any writer to admit, a picture "is" worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking." -Daniel H. Pink, author of "A Whole New Mind" "Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?" -Dan Heath, author of "Made to Stick" "This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways." -Temple Grandin, author of "Thinking in Pictures" "If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks." -Roger Black, Media design leader, author of "Websites That Work" "Simplicity. This is Dan Roam's message in "The Back of the Napkin." We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-c