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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Paperback

Edited by Thomas Lockwood

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  • Publisher: Allworth Press,U.S.
  • Format: Paperback | 256 pages
  • Dimensions: 152mm x 226mm x 25mm | 363g
  • Publication date: 10 November 2009
  • Publication City/Country: New York
  • ISBN 10: 1581156685
  • ISBN 13: 9781581156683
  • Edition: 3
  • Edition statement: Original
  • Illustrations note: 20 black & white illustrations
  • Sales rank: 27,952

Product description

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

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Author information

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute's Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

Review quote

"A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design."--Roberto Verganti, author, "Design Driven Innovation"; professor of innovation, Poitecnico di Milano "In this compilation of essays from many of design's best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."--Roger Martin, author, "The Opposable Mind"; dean, The Rottman School of Management, University of Toronto "This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."--Stefano Marzano, president, Philips Design "The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."--Michael Schrage, author, "Serious Play"; fellow, MIT Sloan School of Management