The Future of Competition: Co-creating Unique Value with Customers (Hardback)
$37.77 - Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for The Future of Competition Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.
Full description- Publisher: Harvard Business School Press
- Published: 01 February 2004
- Format: Hardback 272 pages
- See: Full bibliographic data
- Categories: Economic Forecasting | Business Strategy | Management: Leadership & Motivation | Sales & Marketing | Market Research | Customer Services
- ISBN 13: 9781578519538 ISBN 10: 1578519535
- Sales rank: 304,950
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Full description for The Future of Competition
"The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute. Whereas in the 1990s, competitive advantage was derived from the authors' landmark notion of "core competencies" (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences. Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as "Competing for the Future" a decade ago, this book will redefine strategy for the Information Age.
